Sunday, January 5, 2020
Whats the Difference Between a CX, UX and UI Designer
Whats the Difference Between a CX, UX and UI Designer Whats the Difference Between a CX, UX and UI Designer?Posted May 27, 2019, by EleshaCX, UX and UI Designers help brands deliver an awesome experience for their customers and these important roles are some of the most in-demand tech roles in 2019 across a host of different industries.The customer experience of a brand can make or break its reputation and bottom line - its no wonder organisations are investing in the designers who can help them research, map and create an incredible customer experience.What exactly do CX, UX and UI Designers do though, and how are they different from each other? Lets take a look at these exciting roles in the exploding IT industry.Customer Experience Designer - CX DesignerThe customer experience (CX) is the perception a customer or potential customer has of a brand as they move through the different stages (touchpoints) of interaction with the brand.This includes everything from first becoming aware of the product/service through to making the purchase and post-sale communication.The role of a Customer Experience (CX) Designer is to design each step of the journey to deliver a great experience to nurture loyal and satisfied customers.The Customer Experience Designer deals with all customers that interact with the brand - including potential customers and partners - not only end anwenders who actually make a purchase.They look at the whole spectrum of different touchpoints that make up the customer experience and how to optimise each element. This includes sales, marketing, customer service, learning support and the actual product. Theyre responsible for researching customer pain points and working together with teams to find the solution.This role is unique in the sense that a CX Designer needs to be able to solve many different types of problems, across all geschftlicher umgang areas.A Customer Experience Design role includesResearch - identifying customer pain points and sol utionsCreating and presenting customer journey maps and visualisationsDesigning wireframesCollaborating with UX designersCustomer Experience designers focus on the big picture of a brands customer experience - not just the online aspect.User Experience Designer - UX DesignerA User Experience (UX) Designers role is to design a roadmap of how a brands digital platform - website or app - should flow for the optimal customer experience.A UX Designer maps out a user experience for website or app that is as easy and enjoyable as possible based on customer behaviour research.They use customer psychology to improve business measurables like higher click-through rates, less bounce, etc based on the research and analysis of the motivation, goals, behaviour, and needs of users coming to the site.A UX Designers role includesResearch - identifying user experience problem areas and solutionsCreating user personas and scenariosDesigning wireframes, storyboards and sitemapsCollaborating with UI Des ignersBeing involved with product testingThis isnt a tech-heavy role involving a lot of coding, the design element includes programs like Sketch, InVision, Zeplin and Adobe.User Interface Designer - UI DesignerThe roles of a User Interface (UI) Designer and a UX Designer are often thought of as one and the same. While the roles can overlap quite a lot, they are two distinct job categories and skill sets.The UX Designer designs the path for the best user experience whereas a UI Designer focuses on how the elements of an app or website - things like menu, screen layout, form placement, sitemap - look and feel to best follow the path the UX Designer mapped out.A UI Designer focuses on the look and layout. Its their job to make sure each page of the website or app is optimised for customer ease and is cohesive with brand style.Customers and users are quick to judge a website or app designs on usability and likeability. A UI Designer focuses on maximising the efficiency, intuitiveness an d look of each digital element of a website or app.This includes elements like - buttons, checkboxes, drop-down lists, tooltips, icons, progredienz bar, notifications, etc.A good UI Designer will also have an understanding of front-end development, including basic coding skills.A UI Designers role includesCreate, improve and use wireframes, prototypes, style guides, user flowsPresent UI design progress at various stages of the projectCollaborate with the engineering team building the platformIts easy to see how these two roles become a little blurred and overlap at times and its quite common for employers to combine the roles.The exploding demand for CX, UX and UI DesignersDemand for the professional roles in the customer/user experience space has experienced a massive swell in recent years. Brands and companies of all sizes and industries are focused on the customer experience, especially the digital experience of their apps and websites, more than ever.Employers recognise the need for creative and technical experts to optimise the experience of their customers and recent research by StartUP AUS revealed roles in this field are among 5 of the most in-demand tech jobs.Whether youre looking to make a career change or just starting out, now is a great time to join this booming industry, check out our course options for CX, UX and UI Designers.IT ResourcesSystems analyst sample resumeSystems analyst sample cover letterCareer Insider StoriesBrett Raven - RedBalloon Chief Technology OfficerInterested in becoming a?Management ConsultantMarketing OfficerProject ManagerSystems AdministratorHelp Desk OfficerPopular Career Searcheshow to become a web designer in australiahow to become a landscape designer in australiasample of an advertisement of a new chemisthow to become a graphic designer in australiahow to become an industrial designer in australiaIT CoursesBachelor of Cyber SecurityEnquire zugnglich Enquire OnlineBachelor of Applied Information TechnologyEnquire On line Enquire OnlineGraduate Diploma of Data ScienceEnquire Online Enquire OnlineAssociate Degree of Applied Information TechnologyEnquire Online Enquire OnlineEleshaRelated ArticlesBrowse moreITWhere you can take your IT careerHave you tried turning it off and on again? If you think this phrase sums up what a career in IT means, then think again. Heres the lowdown on the many directions you can take your IT career.Future trendsThe Revolution of Artificial Intelligence What is artificial intelligence? Whats the future of AI? Which countries are ahead in the AI race? What impacts does AI have on your industry? We answer all your questions in one handy infographicITWOMENNine reasons to get a job in ITNow has never been a better time to make the jump into the world of coding, hard drives and USB ports. The IT industry is calling.
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